Government initiatives and Super Bowl marketing

Government provides Closing the Gap update 

The annual Closing the Gap report, which gathers data from within First Nation communities on 19 socio-economic measures, reveals only four areas are on track for improvement, and four have worsened in the past year. Adult imprisonment, suicide, children in out of home care, and early development figures all took a step back. 

Hundreds of millions of dollars for job programs, communications and justice issues in Indigenous communities have been allocated, including a $707 million investment to create 3,000 jobs in remote Australia over the next three years.  

The Australian Theatre for Young People’s (ATYP) production, Saplings, which debuted during the Sydney Film Festival, highlighted the experience of young Indigenous people with the national justice system and embodies the reality of nearly 5,000 people aged from 10-17. ATYP is an IMPACT client.   

New sun safety guidelines for Australians 

With summer still heating up in Australia cancer researchers have produced new sun safety guidelines for diverse skin types. Australia has one of the highest rates of skin cancer, but also one of the most ethnically diverse populations in the world.  

Backed by Cancer Council Australia and the Australasian College of Dermatologists, the hope is for the new guidelines to help inform clinical care, personalised advice, and clear confusion to avoid a vitamin D deficiency, while still being sun safe.  

Right to disconnect  

The ‘Right to Disconnect‘ bill has been passed by the Senate to prevent employers from contacting employees after working hours. The new laws will apply to all employees, not just those covered by modern awards. The reform is necessary for worker’s mental health and wellbeing but also ensuring that those with carer responsibilities are not disadvantaged.  

CEO and founder of Women Rising, Megan Dalla-Camina believes the bill will empower more women to set firmer boundaries between work and home and reduce stress levels. Women Rising is an IMPACT client.   

The Super Bowl breaks records 

The 58th Super Bowl became the most watched telecast in US history with 123.4 million people tuning in, but they weren’t the only ones. In Australia, Seven’s broadcast reached 2.7 million Australians with the livestream on 7plus seeing a 128 per cent surge in viewers. 

This year’s game generated much conversation due to ads, the half-time performance, and the presence of Taylor Swift. An industry data tool has revealed the Superbowl generated 12.2 million mentions leading up to the event. This year also saw an increase in ads featuring women, with Beyonce’s Verizon ad being the most talked about in Australia, Canada, the US, and India.  

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