Written by Chloe Atkinson

Will the right to disconnect put your career on silent mode? 

New legislation enshrining the Right to Disconnect has come into effect, meaning employees within organisations with more than 15 employees may decline communication outside of working hours. For employees in Australia – whose wellness is at a dismal 29.3 per cent – it represents a long overdue win.  

Start and finish times are just one of a variety of needs people have at work, so when it comes to achieving true flexibility, it’s important that everyone is on the same page. According to research from Gartner, organisations who provide radical flexibility increase their chances by having high-performing employees by up to 40 per cent. Ushering in a new era of self-worth and respect in the workplace, the Right to Disconnect will raise employee wellbeing – if it’s done right. 

Gartner is an IMPACT client. 

Making no Census: New questions in 2026 

Planning for the 2026 Census is officially underway, with some significant changes already proposed. Topics such as income, gender and sexual orientation, and ethnic identity may all be different in the next Census. 

Organisations across the country – from media to government – all rely on Census data. Considering this, there’s concern that changes to the questions will make it difficult to track changes in Australia’s societal and cultural fabric – making it tricky to properly reach and support groups who may need it, or even to know what they need in the first place. 

Are podcasts the next big break for your brand? 

It may come as no surprise that podcasts are on the rise, with more Australians listening than ever before. But does that mean it’s time to get in the recording booth? 

New research by Commercial Radio & Audio and Triton Digital has revealed that, on average, monthly audiences are growing 8.7 per cent. These listeners tend to be young and wealthy, according to the data, which could be a win for brands wanting to get the attention of the ever-elusive Gen Z audience. 

For brands wanting to capitalise on this, it’s important to consider the behaviours and attitudes of your audience. When it comes to podcasts, growth comes with oversaturation; with more than 5 million to choose from with 70 million episodes, consumers are more than spoilt for choice. Can you break through the noise? More importantly, do you have something interesting to say? 

North Face celebrates being outdoors 

This past week, North Face reopened their Sydney CBD store. To celebrate its launch the brand gifted their Jester Crossbody bag with a $20 pre-loaded Opal card to their first 100 customers. The idea, in line with their brand values encourages consumers to get outdoors and the benefits it can bring to a person’s wellbeing.  

In mid-September they will host three days of climbing in the shopping centre to encourage ‘urban explorers’ to play and break down barriers. 

KitKat Cereal launches in Australia 

Morning munchers are in for a treat when it comes to breakfast – in the most literal sense of the word. KitKat Cereal has just touched down in Australia, giving cereal-lovers the choice to indulge at breakfast time. The cereal is now available at Coles and other supermarket retailers. The IMPACT team has conducted extensive taste tests and can confirm you will not be disappointed.  

Nestlé is an IMPACT client.