Written by Marcela Balart

As we come into the new financial year, it’s time to start thinking about your brand objectives for 2026 and how you’re going to achieve them.  

Our Strategic Transformation package is designed to help your organisation ensure visibility and relevance in a world where AI platforms and search engines shape perception. 

Services include an AI benchmark, content audit, audience profiles and strategic narrative workshop to help level up your reputation in the AI age. 

While each of these offerings is powerful on its own, together they align your content with what matters most to customers and Large Language Models (LLMs), underpinned by a strategic messaging framework that will carry you into FY26 and beyond. 

Talk to us about our bundled rate before 30 June 2025 to kickstart the new financial year with a digital edge! 

AI Benchmark Report 

Over the past few years, consumers have been shifting their online search behaviours away from Google in favour of AI. Essentially, this means Google is competing for clicks with the likes of ChatGPT, Co-Pilot, Gemini, Perplexity and numerous others.   

This is changing the game when it comes to SEO and marketing, with earned media and content creation becoming more important than ever.  

With our AI Benchmark Report, learn how your company ranks against your competitors across  four key Large Language Models (LLMs). We’ll do the heavy lifting to decipher how they prioritise content, sources, citations and online reputation.  

You ‘ll receive a report with quick wins you can implement now to make sure you’re ahead of your competitors in the new digital landscape.  

Content Audit + Audience Profiles 

Determine the biases and barriers underpinning your audience’s mindset to nudge behaviour and drive action with our Content Audit + Audience Profiles.   

It starts with in-depth interviews with key stakeholders to understand your goals and objectives. An audit of owned content across channels will identify and assess strengths, gaps and alignment.  

We’ll undertake research to get under the skin of your current and target audiences to validate what you think you know about them and what you need to know about them. Next, we’ll build actionable audience profiles, backed with powerful behavioural principles. 

The profiles, alongside the content audit, will ensure your messaging achieves cut through with current and future customers, whether it be through a PR campaign, external marketing initiative, or internal communications.  

Strategic Narrative Workshop 

Believe it or not, but after five years of uncertainty, there are signals that we are turning a corner. There is no doubt the global situation is precarious at best, but with a re-elected federal government, RBA rate cuts and inflation coming down, the time for thinking more long term is now.  

As part of our Strategic Narrative Workshop, we’ll work with you to deep dive into the challenges currently facing your business from a communications perspective and review your audience drivers and barriers.  

Our team will evaluate your key messages and tone of voice and reinforce them with behavioural principles, in addition to media, SEO and AI-readability best practices. 

You’ll receive a strategic narrative report with key messages, audience behavioural considerations, content pillars and recommendations for the next 12 to 18 months.  

To learn more about IMPACT’s FY26 Strategic Transformation offer and bundling opportunities, contact Nicole Webb at nicole@impactagency.com.au.