Written by Iris Guo

IMPACT, together with Rheem Australia, are thrilled to share that our work was recognised among the best of the best in two highly competitive categories. 

Last week, Australia’s top public relations agencies and communications professionals gathered at Sydney’s ICC for the National Communication and Public Relations Australia (CPRA) Golden Target Awards. 

The Rheem Apprentice Plumber Grants (RAPG) program claimed silver in the Community Relations and Engagement Campaign category, and bronze for Integrated Marketing and Communication Campaign.  

RAPG was first launched in 2012 with the aim to support up-and-coming apprentice plumbers in the progression of their studies and help launch their careers.  

In 2024, IMPACT and Rheem took the initiative to a new level with data-led insights campaign. As a result, the program saw applications triple from the previous year, and reinforced Rheem’s commitment to the plumbing industry. 

None of this would be possible without the team at Rheem, including Tanya Neilsen, John Collignon, Charbel Coorey and Ray Brown. Thank you for putting your trust in us with such an important initiative.