Written by Alexandra Robins

Oatly launches its ‘Support Your Local Oat Dealer’ campaign 

The world’s largest and original oat drink company, Oatly, is rolling out its ‘Support Your Local Oat Dealer’ campaign to get behind Sydney and Melbourne cafes and baristas amid the cost-of-living crisis. 

The brand has invested in out of home across the two cities to spotlight cafes and profile its ‘Oat Dealers’ (aka, baristas). A free coffee promotion is available to customers by dialling the 1800-OATFIX hotline between 16 – 29 September.  

Oatly is an IMPACT client.  

ACCC to take Coles and Woolworths to court  

The ACCC will launch legal action against two of Australia’s supermarket giants for offering disingenuous “illusory” discounts.  

The competition regulator has alleged that the ticketed pricing for Coles’ ‘Down Down’ and Woolworths’ ‘Prices Dropped’ were misleading, with the cost of more than 500 products charged at a higher or the same retail price at the checkout.  

In a cost-of-living crisis, it is critical that Australians are able to rely on accurate discount claims to make informed choices about what products to buy and where.  

Advance Australia’s old news but new tricks 

Conservative lobby group, Advance Australia is running a Facebook campaign against The Greens, using old news articles from as far back as 2017. The posts, highlighting past allegations of misconduct, are being repurposed in ads targeting specific users. 

Experts have described this as a ‘malinformation campaign’, a strategy that shares factual content shared out of context to intentionally damage reputations. Meta, Facebook’s parent company, has not removed the posts, stating they do not violate its guidelines. 

New teen accounts to limit socials for Gen Z  

Instagram has introduced “teen accounts” for users under 18, limiting their viewing and contact options in a bid to protect youths online. The update will take effect immediately for new users and within 60 days for existing accounts. The federal government is also progressing with legislation to restrict social media access for teenagers under a certain age. Meta has yet to rule out changes to Facebook in the future. 

Measuring carbon impact for digital advertising  

Carbon management platform Hiili will enable brands to measure the environmental impact of digital advertising and use of AI.  

Australian and global businesses have been moving towards a net-zero future. However, the explosion of channels for brands to advertise continues to grow, particularly in the digital space, with more content being produced and consumed.  

The platform combines internet measurement techniques to track and make an accurate estimate of energy consumption in real time. For example, they can calculate energy consumption based on impressions.