Content strategy engages and retain customers

PERSONA & BEHAVIOURAL SCIENTIST LED CONTENT STRATEGY

Ongoing measurement drives and analysis engagement

EXPERT PARTNER NETWORK ENGAGES AND EDUCATES AUDIENCE

Leading online non-bank lenders Resimac and State Custodians offer competitive interest rates and flexible home loan options for Australians. 

IMPACT develops newsletter, blog and social content to provide the brands with assets that add value to its relationships with existing and prospective customers.

IMPACT utilises content pillars that align with the brands bespoke audience personas, along with insights from IMPACT’s consulting behavioural psychologist, Kris White, to drive engagement.   

Content pillars and themes are assessed on an ongoing basis to ensure topics remain relevant. Both quantitative and qualitative check-ins are undertaken, as well as analysis of engagement and click-through data to identify best performing content topics.