Celebrating 10 years of the McGrath Foundation
Earned media: Online/broadcast/ print 547 clips
DAILY WEBSITE TRAFFIC SPIKES BY 184% DURING THE MONTH-LONG CELEBRATION
Carrie Bickmore (The Project) exclusive interview with Glenn McGrath drives 930% spike in sessions to the foundation’s website
After ten years of fast growth and the placement of over 100 Breast Care Nurses nationally, the McGrath Foundation’s anniversary celebrations needed to go off with a big pink bang.
IMPACT developed a strategic media engagement plan to generate rolling coverage throughout the anniversary month and mass coverage on the anniversary day.
IMPACT’s video news releases captured key moments including when the MCGrath Foundation turned the iconic Opera House pink.
Strategic top-tier television exclusives ensured in-depth, emotive national coverage.
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