by Alexandra | Nov 15, 2023 | News
Optus outage brings investigations Optus has revealed the cause of the recent nationwide outage that affected 10.2 million Australians and 400,000 businesses. In a statement released on Monday, Optus said its network was affected by a routine software outage. Many...
by Iris | Nov 7, 2023 | News
The 2023 annual wind-up toy race saw another outstanding performance from our unique and colourful competitors. For the past few years, IMPACT has said ‘Nup to the Cup’, choosing to opt out of the Melbourne Cup. While fashions on the field is encouraged...
by Iris | Nov 1, 2023 | News
SBS lead Australian media on sustainability SBS has announced it has achieved net zero on direct emissions at its SBS Upfront 2024 event since it switched to 100 per cent renewable energy last July. The network has also worked with its content, technology, and...
by Iris | Oct 17, 2023 | News
In world news, we have been saddened and disturbed by the escalating Israel-Gaza crisis. As the rising conflict continues to dominate the media landscape, as it will for the foreseeable future, we hope, like many, for a peaceful resolution. Australia decides the fate...
by Alexandra | Sep 22, 2023 | News
IMPACT and client, Nestlé, were recently shortlisted for the Public Relations Institute of Australia’s (PRIA) prestigious Golden Target Awards. The launch campaign for the Nestlé Reforestation Program in Australia was named a finalist in the Corporate Reputation and...
by Alexandra | Sep 22, 2023 | News
Big brands reshoot ads to promote disability inclusion Some of Australia’s biggest brands have partnered with Australian of the Year, Dylan Alcott and his foundation McDonald’s, AAMI, Uber, ANZ, Oral-B and Pantene have re-shot their commercials to include a person...