Organisational reputation and integrity under the microscope

Organisational reputation and integrity under the microscope

Optus outage brings investigations   Optus has revealed the cause of the recent nationwide outage that affected 10.2 million Australians and 400,000 businesses. In a statement released on Monday, Optus said its network was affected by a routine software outage.   Many...
The Race That Stops The Cooperage

The Race That Stops The Cooperage

The 2023 annual wind-up toy race saw another outstanding performance from our unique and colourful competitors.   For the past few years, IMPACT has said ‘Nup to the Cup’, choosing to opt out of the Melbourne Cup.  While fashions on the field is encouraged...
People and the planet at the heart of the news

People and the planet at the heart of the news

In world news, we have been saddened and disturbed by the escalating Israel-Gaza crisis. As the rising conflict continues to dominate the media landscape, as it will for the foreseeable future, we hope, like many, for a peaceful resolution.  Australia decides the fate...
Recognition for Net Zero Roadmap campaign

Recognition for Net Zero Roadmap campaign

IMPACT and client, Nestlé, were recently shortlisted for the Public Relations Institute of Australia’s (PRIA) prestigious Golden Target Awards. The launch campaign for the Nestlé Reforestation Program in Australia was named a finalist in the Corporate Reputation and...
Campaigns sparking meaningful conversations

Campaigns sparking meaningful conversations

Big brands reshoot ads to promote disability inclusion Some of Australia’s biggest brands have partnered with Australian of the Year, Dylan Alcott and his foundation McDonald’s, AAMI, Uber, ANZ, Oral-B and Pantene have re-shot their commercials to include a person...