Winners and losers

Winners and losers

Meta launches new advertising tools for businesses   Meta has released new dynamic ad formats to engage customers for retailers on Facebook and Instagram.   Reminder ads will help advertisers to build awareness and anticipation in advance of launches and events....
Government initiatives and Super Bowl marketing

Government initiatives and Super Bowl marketing

Government provides Closing the Gap update  The annual Closing the Gap report, which gathers data from within First Nation communities on 19 socio-economic measures, reveals only four areas are on track for improvement, and four have worsened in the past year. Adult...
Meet Michaela

Meet Michaela

Michaela Campbell is The IMPACT Agency’s Sustainability and ESG Lead.   Passionate about maximising brand capital and longevity, Michaela joined The IMPACT Collective, our trusted team of experts and consultants in 2023.   As the Director of CIMBIO, Michaela believes...
Corporate movements and media blunders

Corporate movements and media blunders

Australians of the Year 2024  Pioneering melanoma researchers Professor Richard Scolyer AO and Professor Georgina Long AO have both been awarded Australian of the Year for 2024. As co-directors of the Melanoma Institute of Australia, their innovative immunotherapy...
From global honours to national controversy

From global honours to national controversy

Aussies on the world stage  In Denmark, Mary Donaldson has made history becoming the first Australian-born queen of a European monarchy, following the abdication of Margrethe II.   Awards season is in full swing in the US with Aussies Margot Robbie (Barbie), Elizabeth...