by admin@impactagency.com.au | Oct 9, 2026 | Leadership Hub
Written by Sophie Babic When we released IMPACT’s Influencer Pulse Check earlier this year, creators told us they wanted longer-term relationships, more creative freedom and partnerships built on genuine experience. Six months later, those shifts are becoming industry...
by admin@impactagency.com.au | Aug 13, 2026 | Leadership Hub
Written by Nicole Webb I know I’m a bit late to the party, but lately I feel like enshittification is all around me. The term, coined by writer Cory Doctorow in 2022 describes the gradual deterioration of digital platforms as the interests of customers are...
by admin@impactagency.com.au | Aug 13, 2026 | Leadership Hub
Written Lucia McCabe Executive visibility is becoming an increasingly important part of corporate reputation. Through media commentary, conference appearances, industry forums and social platforms, audiences are looking beyond the corporate brand to the people behind...
by admin@impactagency.com.au | Aug 13, 2026 | Leadership Hub
Written by Nicole Webb For decades, marketers and communicators have been obsessed with consistency. Same message. Same visual identity. Same tone of voice. Same carefully approved language repeated across every channel. Consistency built strong brands...
by admin@impactagency.com.au | Jul 31, 2026 | Leadership Hub
Written by Lucia McCabe Recent news of comedian Laura Johnston’s terrifying roadside assistance ordeal that led to industry change got me thinking about the growing influence of community-led campaigns. People power isn’t new; for decades, communities, advocacy groups...
by admin@impactagency.com.au | Jul 16, 2026 | Leadership Hub
Written by Nicole Webb At first glance, the conversation between Stella McCartney and eBay CEO Jamie Iannone looked like it would be another discussion about sustainability. It wasn’t. Instead, it explored something much bigger: how the circular economy is...
