by Iris | Nov 30, 2023 | Leadership Hub
As part of the bi-annual ECCO conference, many topics and industry insights on best practice, communications trends, and learnings are shared. A global survey conducted among ECCO’s 30+ independent, award-winning agencies ranked the top five most in-demand products...
by Iris | Nov 30, 2023 | Leadership Hub
I just spent three wonderful weeks in Europe. The impetus was the ECCO Global Communications Network bi-annual conference (IMPACT is a member of this independent network – we have sister agencies in over 40 countries). As always, great speakers and some...
by Alexandra | Nov 15, 2023 | Leadership Hub
Engaging with charitable and purposeful organisations can present a great opportunity for businesses to enhance their brand reputation, while contributing to a meaningful cause. However, in order to create genuine partnerships, there must be alignment between a...
by Alexandra | Nov 15, 2023 | Leadership Hub
With businesses deep in the trenches of 2024 planning, it’s crucial to ensure influencer strategies are considering brand building, as well as sales. In Australia, influencer marketing grew 20 per cent in 2022 (to $266 million) and is on track to rise almost 16...
by Iris | Nov 1, 2023 | Leadership Hub
Last week, IMPACT’s Group Account Director, Katie Eastment joined industry colleagues from Anthem and The Lab Insight & Strategy at the 2023 Ticketing Professionals Conference Australia. Attended by international delegates from across Asia, the USA and...
by Iris | Nov 1, 2023 | Leadership Hub
Over the past few years, there has been increasing attention on how children are marketed to, particularly with the rise in social media, ‘kidfluencers’ and influencer advertising. We tuned into the recent webinar from the Australian Associated of...
