by impact | Jul 15, 2021 | Blog, News
Developed by Nestlé and the Australian Institute of Sport, The Good Village digital education platform offers interactive activities focused on nutrition, physical activity, relationships, culture, and sustainability, in line with the Australian HPE curriculum. To...
by impact | Jul 15, 2021 | Blog, News
If tried and trusted comms are falling flat and click throughs are tumbling you might be asking yourself – ‘what’s changed?’ The answer is almost certainly your audience. The last two years has had a lasting impact on the outlook, mindset and priorities of...
by impact | Jul 15, 2021 | Blog, News
The holy grail of a communications campaign is a killer insight that unlocks an effective and memorable campaign idea. When this happens, we get directly into the mind of the consumer to deliver our message in a way that sticks. Often, data-led these insights will...
by impact | Jul 15, 2021 | Blog, News
“If Scott Morrison was a CEO, would he still have his job?” A business leader posed this question to me recently, as criticism and confusion swirled around the PM’s ‘captain’s call’ to offer the AstraZeneca jab to all ages. With almost half of Australia’s...
by impact | Jun 23, 2021 | Blog
In recent years, we’ve seen some big shifts in Australia in how brands work with influencers, how much brands are investing in influencer marketing and also how influencers like to work with brands. We’re also seeing regulation being introduced in Australia, in line...
by impact | Jun 9, 2021 | Blog, News
Meet Olivia, Account Manager and the glue of the consumer team at IMPACT! Liv is the go-to for all things influencer, content development and media relations. We had a chat to Liv about what drives her both in and out of the office. So, Liv, how long have you been at...
