It’s not you, the nation has changed

It’s not you, the nation has changed

If tried and trusted comms are falling flat and click throughs are tumbling you might be asking yourself – ‘what’s changed?’    The answer is almost certainly your audience. The last two years has had a lasting impact on the outlook, mindset and priorities of...
We need your help! Influencer trends – survey for marketers

We need your help! Influencer trends – survey for marketers

In recent years, we’ve seen some big shifts in Australia in how brands work with influencers, how much brands are investing in influencer marketing and also how influencers like to work with brands. We’re also seeing regulation being introduced in Australia, in line...
Meet the team: Olivia Bailey!

Meet the team: Olivia Bailey!

Meet Olivia, Account Manager and the glue of the consumer team at IMPACT! Liv is the go-to for all things influencer, content development and media relations. We had a chat to Liv about what drives her both in and out of the office. So, Liv, how long have you been at...