Catching Australia’s most wanted
Earned media: Online/broadcast/print 263 + clips secured in one week
75% of coverage included the Crime Stoppers call to action, verbatim
65% of named offenders apprehended in one week
Each year in Australia, criminals who have committed serious offences disappear by crossing borders or hiding in plain sight in communities where they are unknown.
IMPACT collaborated with Crime Stoppers to launch Operation Roam and the Rogue Radar list. Launch day named 20 wanted fugitives at a media event, followed up with tailored media packs for each State and Territory.
Australians were urged to visit www.crimestoppers.com.au to make themselves aware of the people on the list.
The clear call to action led to an influx of reports from the public resulting in the arrest of 13 of the 20 wanted men and women.