Campaigns sparking meaningful conversations

Big brands reshoot ads to promote disability inclusion

Some of Australia’s biggest brands have partnered with Australian of the Year, Dylan Alcott and his foundation

McDonald’s, AAMI, Uber, ANZ, Oral-B and Pantene have re-shot their commercials to include a person with a disability as part of the ‘Unignorable Adbreak’ campaign.

The Shift 20 Initiative, created by the Dylan Alcott Foundation, is a coalition of brands, focused on increasing representation, inclusion and accessibility in marketing and communications for people with a visible or non-visible disability.

Nescafé announces three-year partnership with R U OK?

Nescafé has teamed up with public health promotion charity, R U OK? as the ‘official cuppa partner’. The partnership aims to encourage Aussies to ask the question, ‘are you OK?’ while sharing a cuppa together on R U OK? Day.

To kick off this partnership and spark some conversations in the workplace, Nestlé Professional has launched a limited-edition 1kg tin of Nescafé Blend 43. The new tins feature a QR code that guides Aussies to R U OK? resources.

Nestlé Professional is an IMPACT client.

Bureau of Meteorology declare El Niño event

The Bureau of Meteorology (BoM) has announced that Australia is now officially in an El Niño climate pattern. This means that we can expect hotter weather, drier conditions, and an increased risk of bushfires over the coming months.

A positive Indian Ocean Dipole event in Australia’s west was also declared, which is the first time the two weather events have occurred together in eight years. The combination of the two patterns often results in warmer and drier conditions.

The BOM has warned residents and communities to start preparations now for a summer of heat and fire hazards, including speaking to neighbours about fire safety and helping to clear potentially hazardous vegetation.

New social media updates available for Australian creators

YouTube creators can now see how many clips have been created from their videos and how many views those clips have generated.

The new insights in YouTube Studio can help creators better understand which of their videos are driving more engagement and reach, and which parts of their videos are resonating the most with different audiences. The information can then be used to inform future content strategy and boost content appeal.

In other news, News Corp Australia and Snapchat have announced a new content partnership that will bring and Vogue Australia to the platform. This means that Aussies will be able to access general and celebrity news, fashion and lifestyle updates via Snapchat’s ‘Stories’ feature.

The partnership seems to be a win-win for both sides. News Corp will be able to reach a larger audience of younger Australians, and Snapchat will be able to offer its users more high-quality Australian content.

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