Brand forgiveness: How much goodwill does an organisation need to bank before it can be forgiven?
How long does it take consumers and stakeholders to forgive when you’ve done something the wrong thing?
In this episode we look at the ‘bank of goodwill’ and which brands have enough cache to ride out the storms of 2020.
For further insights, you can check out our CEO’s deep dive on the topic, in her latest article here: Can brands be forgiven? | IMPACT Agency
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