by Iris | Nov 7, 2023 | News
The 2023 annual wind-up toy race saw another outstanding performance from our unique and colourful competitors. For the past few years, IMPACT has said ‘Nup to the Cup’, choosing to opt out of the Melbourne Cup. While fashions on the field is encouraged...
by Iris | Nov 1, 2023 | News
SBS lead Australian media on sustainability SBS has announced it has achieved net zero on direct emissions at its SBS Upfront 2024 event since it switched to 100 per cent renewable energy last July. The network has also worked with its content, technology, and...
by Iris | Nov 1, 2023 | Leadership Hub
Last week, IMPACT’s Group Account Director, Katie Eastment joined industry colleagues from Anthem and The Lab Insight & Strategy at the 2023 Ticketing Professionals Conference Australia. Attended by international delegates from across Asia, the USA and...
by Iris | Nov 1, 2023 | Leadership Hub
Over the past few years, there has been increasing attention on how children are marketed to, particularly with the rise in social media, ‘kidfluencers’ and influencer advertising. We tuned into the recent webinar from the Australian Associated of...
by Iris | Oct 17, 2023 | Leadership Hub
Do you remember the story of the three little pigs? As children we learned there was really only one solution to build a strong and formidable house. Creating a solid communications campaign is no different, and it starts with a media benchmark. What is a media...
