by Alexandra | Nov 15, 2023 | News
Optus outage brings investigations Optus has revealed the cause of the recent nationwide outage that affected 10.2 million Australians and 400,000 businesses. In a statement released on Monday, Optus said its network was affected by a routine software outage. Many...
by Alexandra | Nov 15, 2023 | Leadership Hub
Engaging with charitable and purposeful organisations can present a great opportunity for businesses to enhance their brand reputation, while contributing to a meaningful cause. However, in order to create genuine partnerships, there must be alignment between a...
by Alexandra | Nov 15, 2023 | Leadership Hub
With businesses deep in the trenches of 2024 planning, it’s crucial to ensure influencer strategies are considering brand building, as well as sales. In Australia, influencer marketing grew 20 per cent in 2022 (to $266 million) and is on track to rise almost 16...
by Alexandra | Nov 15, 2023 | Podcasts
Modibodi Global Chief Marketing Officer, Liana Lorenzato, has worked with the company for almost eight years. Overseeing brand, marketing, commercial and communication strategies, as well as customer experience, she says she has been privileged to see Modibodi evolve...
by Alexandra | Nov 1, 2023 | Podcasts
In the first episode of this new three-part series, CEO Nicole Webb speaks to IMPACT’s behavioural insights consultant Kris White about the five phenomena dominating consumer shopping behaviours. When times are good, Australians love to spend. Consumer sentiment is...
