How to brief your PR agency

How to brief your PR agency

Written by Trish McGee The communications landscape continues to evolve and how an organisation briefs a potential agency has shifted in turn.  Presenting a PR consultancy with a clear and concise brief is crucial for an impactful communications campaign.  With 25...
Winners and losers

Winners and losers

Written by Alexandra Robins Meta launches new advertising tools for businesses   Meta has released new dynamic ad formats to engage customers for retailers on Facebook and Instagram.   Reminder ads will help advertisers to build awareness and anticipation in advance...
The sound of silence

The sound of silence

Written by IMPACT founder and CEO, Nicole Webb Not another Kate Middleton story I hear you say, but we really wanted to look at the events as they unfolded from a communications perspective (and what we would have done if we were advising a client going through a PR...
Walking the tightrope of the media interview

Walking the tightrope of the media interview

Written by Marcela Balart The recent (and ongoing) Woolworths media storm has dominated the news, escalating when the now outgoing CEO, Brad Banducci, walked out of an ABC’s Four Corners interview.  Not only did the move go viral, it also became the story, taking away...