Australian Theatre for Young People – Giving Australian Youth a Voice

IMPACT’s pro bono client since 2016

6 audience profiles reviewed on an annual basis to direct messaging 

Proactive media outreach and strategic counsel available year-round

IMPACT supports ATYP with pro bono strategic planning, media outreach and crisis support.

As part of ATYP’s strategic planning, IMPACT deep dived into the DNA of ATYP’s audiences, their desires, needs and attitudes. The team then used these findings, alongside data analysis, to identify 6 key audience profiles.

As audiences are ever changing, IMPACT has undertaken pulse checks, interviewing ATYP key audiences to verify personas and refresh insights. 

Nicole Webb, IMPACT’s CEO is not only an ATYP parent, she is a member of ATYP’s board.