ASG sets the school agenda
Earned media: Online/broadcast/print 893 + clips
ASG dominates the ‘back to school news agenda
95% of coverage contained 2 + key messages
Australian Scholarship Group (ASG) supports parents in planning for the cost of their children’s education.
To drive conversations about this critical topic ASG, in collaboration with Monash University, surveyed 1,902 parents on the state of education in Australia.
The research findings were compiled into the ‘Parents Report Card’ and released to media to coincide with the post-holiday return to school.
Over 893 clips including ABC News Breakfast, Ten Eyewitness News, 3AW, news.com.au and The Australian were secured during the campaign with 94 per cent of coverage appearing on launch day (first day of term 4).