We put people first so that you make a lasting IMPACT.
Founded on insights and strategy, IMPACT delivers integrated, traditional and digital, corporate and consumer campaigns that create real impact. For 20+ years our human insight-led work has raised awareness, fuelled discussions, nudged behaviours and driven action for our clients.
The IMPACT Agency is the Australian and New Zealand representative of ECCO International Communications, so we can connect you to a network of 35 independently-owned PR agencies in 40 countries.
Work
Integrated campaign disrupts hearing health conversations
Integrated campaign disrupts hearing health conversations Online/broadcast/print: 100+ clips and 26+ million reach2X TV segments 22,000+ video views and 8,000+ clicks to the Connect Hearing website via socialIMPACT was engaged to support Connect Hearing’s brand...
Record number of apprentices apply for Rheem Plumber Grants
Record number of apprentices apply for Rheem Plumber Grants75% increase in applicants year-on-year 60 + EDUCATION AND TRAINING INSTITUTES PARTICIPATE, NATIONWIDEEarned media: Online/broadcast/ print 60 + clips 2020 was the eighth year for the Rheem Apprentice Plumber...
Phased campaign builds credibility; program oversubscribed
Phased campaign builds credibility; program oversubscribed 45% of coverage secured with tier one mediaCampaign reaches an audience of 32.7 millionOver 1,000 program applications received, exceeding participant places 6 foldIMPACT was engaged to launch...
Two sold out events driven purely by PR and marketing
Two sold out events driven purely by PR and marketing Web traffic up 3,180% in launch weekEarned media: Online/broadcast/ print 700 + clipsIMPACT awarded ‘Best Integrated Marketing Campaign’ NSW PRIA & Highly Commended at the Golden Target AwardsThe Growth...
#nopanicperiod puts a pause on pandemic hoarding
#nopanicperiod puts a pause on pandemic hoarding Modibodi influencer network reaches an audience of 820K+ (164% KPI). Earned media reaches an audience of 7.5+ million (375% KPI)Discount code generates direct sales over $54,000 AUD (270% KPI)Awarded 2020 ECCO...
Strategic report roll out delivers 300 + clips
The Growth Faculty secured Hillary Rodham Clinton to tour in Australia. With tight contract restrictions, a strategic, integrated campaign was crucial for driving ticket sales. No access to talent meant media expectations would need to be carefully managed to avoid...
Harnessing a news event to bust water restriction myths
Harnessing a news event to bust water restriction mythsPitch developed within an hour of news event Earned media: Online/broadcast/ print 77 clipsFlower Power reaches an audience of 23 million + Following the announcement of level 2 water restrictions (the most...
Natural light – the window to a healthy home
Natural light - the window to a healthy home 81% of media coverage highlighted how performance glass enhances the comfort of your home 42% of coverage featured the importance of natural light & glass in creating a healthy, comfortable home Hero coverage in tier...
Integrated campaign disrupts hearing health conversations
Integrated campaign disrupts hearing health conversations Online/broadcast/print: 100+ clips and 26+ million reach2X TV segments 22,000+ video views and 8,000+ clicks to the Connect Hearing website via socialIMPACT was engaged to support Connect Hearing’s brand...
Record number of apprentices apply for Rheem Plumber Grants
Record number of apprentices apply for Rheem Plumber Grants75% increase in applicants year-on-year 60 + EDUCATION AND TRAINING INSTITUTES PARTICIPATE, NATIONWIDEEarned media: Online/broadcast/ print 60 + clips 2020 was the eighth year for the Rheem Apprentice Plumber...
Services
AUDIENCE
PROFILES
AUDIENCE
PROFILES
We develop profiles to get under the skin of target audiences to understand their lifestyle habits, values and behaviours. Knowing this is essential to connecting with your audience in the right way at the right time.
BEHAVIOURAL
INSIGHTS
BEHAVIOURAL
INSIGHTS
Together with our consulting behavioural insights expert, Kris White, we seek to better understand people’s behaviour and thinking to drive change. This service is grounded in behavioural economics, cognitive and evolutionary psychology and sociology.
COMMUNICATIONS
STRATEGY
COMMUNICATION
STRATEGY
Our strategic approach to communications is married with creative PR tactics. IMPACT’s approach is underpinned by insight into our clients’ strategic challenges and business objectives to deliver real outcomes, not just outputs.
CONTENT, COPYWRITING
& DESIGN
CONTENT AND
COPYWRITING
Blogs? Whitepapers? Copywriting? Social Content? Photography? Video? Podcasts? IMPACT’s trusted collective of creative and digital suppliers will make it happen.
INFLUENCER, SOCIAL
AND DIGITAL
INFLUENCER, SOCIAL
AND DIGITAL
Our unique engagement model ensures true collaborations between brands and influencers. Our online work is steeped in strategic insights and clever content.
MEDIA
RELATIONS
MEDIA
RELATIONS
We achieve cut-through in the newsroom through media releases, alerts, infographics, available for comments, targeted pitches, photo calls, media famils, launch events, roundtable discussions and whitepapers, workshops, master classes and digital assets.
EVENTS AND
ACTIVATIONS
EVENTS AND
ACTIVATIONS
From supporting sell out stadium events for Hillary Rodham Clinton, hosting Australia’s Highest High Tea with Twinings or leading a round table on the future of cybersecurity in Australia, IMPACT has done it all.
ISSUES
MANAGEMENT
ISSUES
MANAGEMENT
Whether it is proactively managing your brand’s reputation, developing an issues management strategy or responding to an unforeseen crisis, IMPACT’s senior team will provide expert counsel.
Sectors
Clients
Awards
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