BORN INTO PR,

EVOLVED

THROUGH

THE DIGITAL

REVOLUTION

WE PUT

PEOPLE FIRST

SO THAT YOU

MAKE A LASTING

IMPACT

We put people first so that you make a lasting IMPACT.

Founded on insights and strategy, IMPACT delivers integrated, traditional and digital, corporate and consumer campaigns that create real impact. For 20+ years our human insight-led work has raised awareness, fuelled discussions, nudged behaviours and driven action for our clients.

The IMPACT Agency is the Australian and New Zealand representative of ECCO International Communications, so we can connect you to a network of 35 independently-owned PR agencies in 40 countries.

Work

Record number of apprentices apply for Rheem Plumber Grants

Record number of apprentices apply for Rheem Plumber Grants

Record number of apprentices apply for Rheem Plumber Grants75% increase in applicants year-on-year  60 + EDUCATION AND TRAINING INSTITUTES PARTICIPATE, NATIONWIDEEarned media: Online/broadcast/ print 60 + clips 2020 was the eighth year for the Rheem Apprentice Plumber...

Two sold out events driven purely by PR and marketing

Two sold out events driven purely by PR and marketing

Two sold out events driven purely by PR and marketing  Web traffic up 3,180% in launch weekEarned media: Online/broadcast/ print 700 + clipsIMPACT awarded ‘Best Integrated Marketing Campaign’ NSW PRIA & Highly Commended at the Golden Target AwardsThe Growth...

#nopanicperiod puts a pause on pandemic hoarding

#nopanicperiod puts a pause on pandemic hoarding

#nopanicperiod puts a pause on pandemic hoarding  Modibodi influencer network reaches an audience of  820K+ (164% KPI). Earned media reaches an audience of 7.5+ million (375% KPI)Discount code generates direct sales over $54,000 AUD (270% KPI)Modibodi confirmed...

Strategic report roll out delivers 300 + clips

Strategic report roll out delivers 300 + clips

Strategic report roll out delivers 300+ clips Back-to-back TV interviews Earned media: Online/broadcast/ print 300 + clips Campaign reaches an audience of 8.9 million In 2019, the Unisys Security Index explored the concerns of everyday Australians regarding their...

Harnessing a news event to bust water restriction myths

Harnessing a news event to bust water restriction myths

Harnessing a news event to bust water restriction mythsPitch developed within an hour of news event Earned media: Online/broadcast/ print 77 clipsFlower Power reaches an audience of 23 million +  Following the announcement of level 2 water restrictions (the most...

Natural light – the window to a healthy home

Natural light – the window to a healthy home

Natural light - the window to a healthy home 81% of media coverage highlighted how performance glass enhances the comfort of your home 42% of coverage featured the importance of natural light & glass in creating a healthy, comfortable home Hero coverage in tier...

IMPACT turns up the conversation on hearing loss

IMPACT turns up the conversation on hearing loss

IMPACT turns up the conversation on hearing lossEarned media: Online/broadcast/print 285 clipsHearing Australia reaches a national audience of 13 million +Hearing Australia sees a spike in web traffic and enquiries on launch dayTo turn up the conversation about...

BioGaia leads in pharmacy sales

BioGaia leads in pharmacy sales

BioGaia leads in pharmacy sales 117 + INFLUENCER CLIPS BioGaia reaches 3 million + parentsSales spikes seen with every influencer postWhen launching BioGaia to the Australian market, the brand needed a campaign that would adhere to strict TGA requirements.  IMPACT...

Record number of apprentices apply for Rheem Plumber Grants

Record number of apprentices apply for Rheem Plumber Grants

Record number of apprentices apply for Rheem Plumber Grants75% increase in applicants year-on-year  60 + EDUCATION AND TRAINING INSTITUTES PARTICIPATE, NATIONWIDEEarned media: Online/broadcast/ print 60 + clips 2020 was the eighth year for the Rheem Apprentice Plumber...

Two sold out events driven purely by PR and marketing

Two sold out events driven purely by PR and marketing

Two sold out events driven purely by PR and marketing  Web traffic up 3,180% in launch weekEarned media: Online/broadcast/ print 700 + clipsIMPACT awarded ‘Best Integrated Marketing Campaign’ NSW PRIA & Highly Commended at the Golden Target AwardsThe Growth...

Services

IMPACT Agency Audience Profiles

AUDIENCE
PROFILES

IMPACT’s profiles reveal the lifestyle habits, values and behaviours of your target audience. Knowing this is essential to connecting with them in the right way, at the right time.

IMPACT Agency Audience Profiles
AUDIENCE

PROFILES

We develop profiles to get under the skin of target audiences to understand their lifestyle habits, values and behaviours. Knowing this is essential to connecting with your audience in the right way at the right time.

IMPACT Agency Behavioural Insights

BEHAVIOURAL
INSIGHTS

IMPACT, supported by behavioural insights expert, Kris White, examines people’s behaviour to drive change. This service is grounded in behavioural economics, cognitive psychology and sociology.

IMPACT Agency Behavioural Insights
BEHAVIOURAL

INSIGHTS

Together with our consulting behavioural insights expert, Kris White, we seek to better understand people’s behaviour and thinking to drive change. This service is grounded in behavioural economics, cognitive and evolutionary psychology and sociology.

IMPACT Agency Communications Strategy

COMMUNICATIONS
STRATEGY

A strategic approach to communications married with creative PR tactics. Insight into our clients’ strategic challenges and business objectives deliver real outcomes, not just outputs.

IMPACT Agency Communications Strategy
COMMUNICATION

STRATEGY

Our strategic approach to communications is married with creative PR tactics. IMPACT’s approach is underpinned by insight into our clients’ strategic challenges and business objectives to deliver real outcomes, not just outputs.

IMPACT Agency Content and Copywriting

CONTENT, COPYWRITING
& DESIGN

Blogs? Whitepapers? Copywriting? Social Content? Photography? Video? Podcasts? IMPACT’s trusted collective of creative and digital suppliers will make it happen.

IMPACT Agency Content and Copywriting
CONTENT AND

COPYWRITING

Blogs? Whitepapers? Copywriting? Social Content? Photography? Video? Podcasts? IMPACT’s trusted collective of creative and digital suppliers will make it happen.

IMPACT Agency Influencer Social and Digital

INFLUENCER, SOCIAL
AND DIGITAL

Our unique engagement model ensures true collaborations between brands and influencers. Our online work is steeped in strategic insights and clever content.

IMPACT Agency Influencer Social and Digital
INFLUENCER, SOCIAL

AND DIGITAL

Our unique engagement model ensures true collaborations between brands and influencers. Our online work is steeped in strategic insights and clever content.

IMPACT Agency Media Relations

MEDIA
RELATIONS

From launching new products or services to positioning your organisation or spokesperson as a ‘must know’ commentator, IMPACT’s media relations gets results.

IMPACT Agency Media Relations
MEDIA

RELATIONS

We achieve cut-through in the newsroom through media releases, alerts, infographics, available for comments, targeted pitches, photo calls, media famils, launch events, roundtable discussions and whitepapers, workshops, master classes and digital assets.

IMPACT Agency Events and Activations

EVENTS AND
ACTIVATIONS

From supporting sell out stadium events for Hillary Rodham Clinton to leading round table discussions on the future of cybersecurity, IMPACT has done it all.

IMPACT Agency Events and Activations
EVENTS AND

ACTIVATIONS

From supporting sell out stadium events for Hillary Rodham Clinton, hosting Australia’s Highest High Tea with Twinings or leading a round table on the future of cybersecurity in Australia, IMPACT has done it all.

IMPACT Agency Issues Management

ISSUES
MANAGEMENT

Whether it is proactively managing your brand’s reputation, developing an issues management strategy or responding to an unforeseen crisis, IMPACT’s senior team will provide expert counsel.

IMPACT Agency Issues Management
ISSUES

MANAGEMENT

Whether it is proactively managing your brand’s reputation, developing an issues management strategy or responding to an unforeseen crisis, IMPACT’s senior team will provide expert counsel.

Sectors

Clients

IMPACT Agency The Growth FacultyIMPACT Agency UNISYSIMPACT Agency TECIMPACT Agency Super RewardsIMPACT Agency NestleIMPACT Agency Rawson HomesIMPACT Agency ResimacIMPACT Agency ChamberlainIMPACT Agency ModibodiIMPACT Agency Hearing AustraliaIMPACT Agency ATYPIMPACT Agency Freedom FoodsIMPACT Agency CSRIMPACT Agency Bio GaiaIMPACT Agency RheemIMPACT Agency Generation AustraliaIMPACT Agency Flower PowerIMPACT Agency Local GovernmentIMPACT Agency RACS

Awards