We put people first so that you make a lasting IMPACT.
Founded on insights and strategy, IMPACT delivers integrated, traditional and digital, corporate and consumer campaigns that create real impact. For 20+ years our human insight-led work has raised awareness, fuelled discussions, nudged behaviours and driven action for our clients.
The IMPACT Agency is the Australian and New Zealand representative of ECCO International Communications, so we can connect you to a network of 35 independently-owned PR agencies in 40 countries.
Work
Two sold out events driven purely by PR and marketing
Two sold out events driven purely by PR and marketing Web traffic up 3,180% in launch weekEarned media: Online/broadcast/ print 700 + clipsIMPACT awarded ‘Best Integrated Marketing Campaign’ NSW PRIA & Highly Commended at the Golden Target AwardsThe Growth...
Record number of apprentices apply for Rheem Plumber Grants
Record number of apprentices apply for Rheem Plumber Grants75% increase in applicants year-on-year 60 + EDUCATION AND TRAINING INSTITUTES PARTICIPATE, NATIONWIDEEarned media: Online/broadcast/ print 60 + clips 2020 was the eighth year for the Rheem Apprentice Plumber...
Strategic report roll out delivers 300 + clips
Strategic report roll out delivers 300+ clips Back-to-back TV interviews Earned media: Online/broadcast/ print 300 + clips Campaign reaches an audience of 8.9 million In 2019, the Unisys Security Index explored the concerns of everyday Australians regarding their...
Periods, pee & perspiration in your news feed
Periods, pee & perspiration in your news feed298 influencers trial Modibodi586 positive influencer clips tell the public what real women really think about ModibodiModibodi reaches an audience of 7,304,667IMPACT identifies influencers, no matter their shape,...
Harnessing a news event to bust water restriction myths
Harnessing a news event to bust water restriction mythsPitch developed within an hour of news event Earned media: Online/broadcast/ print 77 clipsFlower Power reaches an audience of 23 million + Following the announcement of level 2 water restrictions (the most...
IMPACT turns up the conversation on hearing loss
IMPACT turns up the conversation on hearing lossEarned media: Online/broadcast/print 285 clipsHearing Australia reaches a national audience of 13 million +Hearing Australia sees a spike in web traffic and enquiries on launch dayTo turn up the conversation about...
CEO Confidence Index reveals SME leaders are cautiously optimistic in the post-election setting
CEO Confidence Index reveals SME leaders are cautiously optimistic in the post-election settingPRODUCED INDEX REPORT, REVEALING ECONOMIC TRENDS AND COMMENTARY SECURED ONE-ON-ONE MEETINGS WITH KEY JOURNALISTS COVERAGE SECURED IN 'MUST-READ' PUBLICATIONS FOR TEC'S...
BioGaia leads in pharmacy sales
BioGaia leads in pharmacy sales 117 + INFLUENCER CLIPS BioGaia reaches 3 million + parentsSales spikes seen with every influencer postWhen launching BioGaia to the Australian market, the brand needed a campaign that would adhere to strict TGA requirements. IMPACT...
Two sold out events driven purely by PR and marketing
Two sold out events driven purely by PR and marketing Web traffic up 3,180% in launch weekEarned media: Online/broadcast/ print 700 + clipsIMPACT awarded ‘Best Integrated Marketing Campaign’ NSW PRIA & Highly Commended at the Golden Target AwardsThe Growth...
Record number of apprentices apply for Rheem Plumber Grants
Record number of apprentices apply for Rheem Plumber Grants75% increase in applicants year-on-year 60 + EDUCATION AND TRAINING INSTITUTES PARTICIPATE, NATIONWIDEEarned media: Online/broadcast/ print 60 + clips 2020 was the eighth year for the Rheem Apprentice Plumber...
Services
AUDIENCE
PROFILES
AUDIENCE
PROFILES
We develop profiles to get under the skin of target audiences to understand their lifestyle habits, values and behaviours. Knowing this is essential to connecting with your audience in the right way at the right time.
BEHAVIOURAL
INSIGHTS
BEHAVIOURAL
INSIGHTS
Together with our consulting behavioural insights expert, Kris White, we seek to better understand people’s behaviour and thinking to drive change. This service is grounded in behavioural economics, cognitive and evolutionary psychology and sociology.
COMMUNICATIONS
STRATEGY
COMMUNICATION
STRATEGY
Our strategic approach to communications is married with creative PR tactics. IMPACT’s approach is underpinned by insight into our clients’ strategic challenges and business objectives to deliver real outcomes, not just outputs.
CONTENT, COPYWRITING
& DESIGN
CONTENT AND
COPYWRITING
Blogs? Whitepapers? Copywriting? Social Content? Photography? Video? Podcasts? IMPACT’s trusted collective of creative and digital suppliers will make it happen.
INFLUENCER, SOCIAL
AND DIGITAL
INFLUENCER, SOCIAL
AND DIGITAL
Our unique engagement model ensures true collaborations between brands and influencers. Our online work is steeped in strategic insights and clever content.
MEDIA
RELATIONS
MEDIA
RELATIONS
We achieve cut-through in the newsroom through media releases, alerts, infographics, available for comments, targeted pitches, photo calls, media famils, launch events, roundtable discussions and whitepapers, workshops, master classes and digital assets.
EVENTS AND
ACTIVATIONS
EVENTS AND
ACTIVATIONS
From supporting sell out stadium events for Hillary Rodham Clinton, hosting Australia’s Highest High Tea with Twinings or leading a round table on the future of cybersecurity in Australia, IMPACT has done it all.
ISSUES
MANAGEMENT
ISSUES
MANAGEMENT
Whether it is proactively managing your brand’s reputation, developing an issues management strategy or responding to an unforeseen crisis, IMPACT’s senior team will provide expert counsel.
Sectors
Clients
Awards
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