Companies have lost connection with the people
who drive their brands forward.
The media world is exploding exponentially,
people have access to more and more…
They have the control to switch on and off at anytime.
Many are consuming multiple channels at once.
Many are blocking, switching, avoiding and fast-forwarding.
We are an agency designed for this new world.

Companies have lost connection with the people who drive their brands forward.
The media world is exploding exponentially, people have access to more and more…They have the control to switch on and off at anytime. Many are consuming multiple channels at once. Many are blocking, switching, avoiding and fast-forwarding. We are an agency designed for this new world.

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THINK

We interrogate the past, understand the present, anticipate the future. We obsess over people and their behaviour. We explore all the inputs available to us from the modern world – digital signals, research, consumer insight – and overlay future trends and data to create the IMPACT hypotheses. Our THINK tank includes: Human Understanding & Personas, Behaviour Change, Moment Maps, Research, Insights and Strategy, Workshops & Education, Reputation Management, Analytics & Marketing Science.

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CREATE

We believe the best part of a brand’s story is that it’s never finished. We take our IMPACT hypothesis to create big, wide, long ideas. We create: Content, Experiential, PR, News Packages, Research,Whitepapers & Dossiers, Social, Influencers – whatever it takes to get people talking, sharing and involved.

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CONNECT

We infiltrate people’s lives, using human networks to drive impact using: Earned, Paid, Social, Events & Activations, Influencers, Stakeholders. We monitor everything, in real-time, feeding back into the execution to tweak, enhance and accelerate IMPACT.

And We’re Great

At What We Do

And we’re great

At What We Do

Also Awarded

1 Gold Sabre Asia Pacific
9 Public Relations Institute of Australia Golden Target Awards
19 public Relations Institute of Australia Awards for Excellence
1 Platinum PR Awards (USA)
2 Asia Pacific PR Awards
1 Banking and Finace Magazine Award

Also Awarded

1 Gold Sabre Asia Pacific
9 Public Relations Institute of Australia Golden Target Awards
19 public Relations Institute of Australia Awards for Excellence
1 Platinum PR Awards (USA)
2 Asia Pacific PR Awards
1 Banking and Finace Magazine Award

Global Connections

Global Connections

The IMPACT Agency is the Australian and New Zealand representative of ECCO International Communications, so we can connect you to a network of 35 independently-owned PR agencies in 40 countries