It’s the people at The IMPACT Agency that make us great. Established 18 years ago by PR maestro, Nicole Webb, IMPACT is an Australian agency based in Sydney with a global network spanning 40 countries.
Nicole

Nicole

CEO

Girl from the ‘gong who has trouble accepting she is not as young as she used to be (why can’t she side plank like Prue?). When asked by her two children ‘why are we here’ she answers – ‘to look after the planet for the next generation’ and then curses hers, and the generations before, for not doing enough. Has a new found love and respect for behavioural science and wants to rid the world of #fakenews.

Frances

Frances

General Manager

A passionate compassionate and cynical optimist with a fierce love for family, friends, equality and efficiency. Frances loves working with curious and creative minds to challenge the status quo; to unpack traditional thinking, identify new insights and explore what will truly shift the dial.

When she’s not playing hockey, baking cakes or challenging her husband and kids to a family dance-off; it’s all about #wanderlust. She loves to travel, soak up the world around her and indulge in food, wine and music.

She inhales information, news and current events like her morning coffee; with ritualistic intensity. When not feeding her politics junkie habit, she’s reading novels that explore complex and strong female characters or binging on GoT, Vikings, OITNB, The Handmaid’s Tale and Big Little Lies.

Victoria

Victoria

Group Account Director

Reformed journalist with a sharp eye on breaking news, tomorrow’s trends and #puppiesofinstagram. Knows that life is like a pub quiz – tuning in and learning lots about everything and nothing can win you a free steak.

Listens to fusion ska, funk and rock for breakfast, Whitney and Britney for lunch, classical for dinner and reads Huff Post for trivia prep, Junkee to keep up with the office ‘kids’, Daily Mail for fashion and entertainment, The New York Times for the real stuff.

Candi

Candi

Head of Insights

Autonomous, ambitious and motivated by the idea of challenging perceptions, she’s a Brit with a sunny disposition; on a quest to turn her dreams into reality, one adventure at a time.

While you may find her at an All Blacks game every now and then, she’s more likely listening to true crime podcasts while hiking in the bush. But at home, she’s got a reputation for binge-watching reality TV (more than anyone should). When not keeping up with Kim and Co, she’ll be settled in with Jackie Collins or staying one step ahead of world news via The Guardian, Huffington Post, BBC News.

Jen

Jen

Senior Account Manager

A curious cailín who departed the Irish shores to embrace the charm and challenge of life Down Under, Jen is a team player in more ways than one (and has the injuries to prove it!). She loves the eclectic nature of the job we do and the opportunities we get to create meaningful and magical moments for our clients.

When not at work, playtime is a mash-up of vintage market shopping, trivia nights, Netflix doco-binging and excelling in her sporting career on the Oz Tag field.

After five years, she still feels like she’s just stepped foot on Sydney’s sunny shores hoping to fulfill her lifetime ambition of a cameo in Home & Away. In the meantime, she’s happy to don her ruby red shoes and continue exploring this merry old land of Oz.

Katie

Katie

Senior Account Manager

Thrives in a fast-paced environment and has a list for everything, even for the lists she needs to write. Katie is a South Coast girl on a mission to eradicate the mispronunciation of Jervis Bay and loves watching a live sporting match (not a good loser though, she’s been known to temporarily disown teams who aren’t having a good season).

Classic millennial Netflix-binger, but will often have to re-watch an episode after going down a rabbit hole of news on her phone.

Ruby

Ruby

Digital Strategist

A member of the micro-generation known as ‘Xennials’. Ruby remembers the excitement of getting an electric typewriter, playing on the street with local kids unsupervised till sundown and seeing Clueless at the cinema. But also set up her families first computer and was around to embrace every wave of social media in her twenties.

Speaking of, she spent most of those living in basement flats in London (who are those mysterious people that can afford to live on the 2nd & 3rd floor?) Working in digital media where she created award-winning and world-first content.

A content junkie she creates and consumes in equal measure. When not indulging in her nano-fame on Instagram #rubythomasbeauty. You can find her watching or reading dystopian fiction such as The Haidmaids Tale, Black Mirror and Westworld.

Jayde

Jayde

Account Executive

Caring and also a little daring, this former beauty queen is willing to do whatever it takes to reach her dreams. Whether it’s taking home the crown and appearing on national TV, raising over 42k for charity or binge watching her favourite series in one night. She’ll push herself no matter what the task is to strive and conquer her goals.

When she’s not training for her next comp or immersing herself in the daily papers, you can catch her doing scenic walks by the bay, looking for the best acai bowls in town or posting boomerangs on her Instagram. She has a passion for travelling, loves to discover other cultures and meet new people.

A Gen Zder with millennial tendencies.

Established 18 years ago by PR maestro, Nicole Webb, IMPACT is an Australian agency based in Sydney with a global network spanning 40 countries.

Maddie

Maddie

Account Executive

Naturally inquisitive, this Gemini has a knack for learning and a passion to discover; always asking the question “but why?”. Never leaving a stone unturned, her eye for detail and journey to reach perfection can come across as OCD.

Gen Z by birthday, but slightly old fashioned at heart, you will often find her surrounded by handwritten lists (organised by an actual diary) and reading a newspaper to get her daily dose of what’s happening.

After her softball game on the weekend, she enjoys putting together #cheeseplattergoals for her nearest and dearest and enjoying a wine or two whilst listening to Norah Jones. Aside from this, her hobbies include travelling to different wine regions of Australia, scrapbooking and saving so that she can experience everything the world has to offer too.

Jayde

Jayde

Account Executive

Caring and also a little daring, this former beauty queen is willing to do whatever it takes to reach her dreams. Whether it’s taking home the crown and appearing on national TV, raising over 42k for charity or binge watching her favourite series in one night. She’ll push herself no matter what the task is to strive and conquer her goals.

When she’s not training for her next comp or immersing herself in the daily papers, you can catch her doing scenic walks by the bay, looking for the best acai bowls in town or posting boomerangs on her Instagram. She has a passion for travelling, loves to discover other cultures and meet new people.

A Gen Zder with millennial tendencies.

Ruby

Ruby

Digital Strategist

A member of the micro-generation known as ‘Xennials’. Ruby remembers the excitement of getting an electric typewriter, playing on the street with local kids unsupervised till sundown and seeing Clueless at the cinema. But also set up her families first computer and was around to embrace every wave of social media in her twenties.

Speaking of, she spent most of those living in basement flats in London (who are those mysterious people that can afford to live on the 2nd & 3rd floor?) Working in digital media where she created award-winning and world-first content.

A content junkie she creates and consumes in equal measure. When not indulging in her nano-fame on Instagram #rubythomasbeauty. You can find her watching or reading dystopian fiction such as The Haidmaids Tale, Black Mirror and Westworld.

Katie

Katie

Senior Account Manager

Thrives in a fast-paced environment and has a list for everything, even for the lists she needs to write. Katie is a South Coast girl on a mission to eradicate the mispronunciation of Jervis Bay and loves watching a live sporting match (not a good loser though, she’s been known to temporarily disown teams who aren’t having a good season).

Classic millennial Netflix-binger, but will often have to re-watch an episode after going down a rabbit hole of news on her phone.

Jen

Jen

Senior Account Manager

A curious cailín who departed the Irish shores to embrace the charm and challenge of life Down Under, Jen is a team player in more ways than one (and has the injuries to prove it!). She loves the eclectic nature of the job we do and the opportunities we get to create meaningful and magical moments for our clients.

When not at work, playtime is a mash-up of vintage market shopping, trivia nights, Netflix doco-binging and excelling in her sporting career on the Oz Tag field.

After five years, she still feels like she’s just stepped foot on Sydney’s sunny shores hoping to fulfill her lifetime ambition of a cameo in Home & Away. In the meantime, she’s happy to don her ruby red shoes and continue exploring this merry old land of Oz.

Candi

Candi

Head of Insights

Autonomous, ambitious and motivated by the idea of challenging perceptions, she’s a Brit with a sunny disposition; on a quest to turn her dreams into reality, one adventure at a time.

While you may find her at an All Blacks game every now and then, she’s more likely listening to true crime podcasts while hiking in the bush. But at home, she’s got a reputation for binge-watching reality TV (more than anyone should). When not keeping up with Kim and Co, she’ll be settled in with Jackie Collins or staying one step ahead of world news via The Guardian, Huffington Post, BBC News.

Victoria

Victoria

Group Account Director

Reformed journalist with a sharp eye on breaking news, tomorrow’s trends and #puppiesofinstagram. Knows that life is like a pub quiz – tuning in and learning lots about everything and nothing can win you a free steak.

Listens to fusion ska, funk and rock for breakfast, Whitney and Britney for lunch, classical for dinner and reads Huff Post for trivia prep, Junkee to keep up with the office ‘kids’, Daily Mail for fashion and entertainment, The New York Times for the real stuff.

Frances

Frances

General Manager

A passionate compassionate and cynical optimist with a fierce love for family, friends, equality and efficiency. Frances loves working with curious and creative minds to challenge the status quo; to unpack traditional thinking, identify new insights and explore what will truly shift the dial.

When she’s not playing hockey, baking cakes or challenging her husband and kids to a family dance-off; it’s all about #wanderlust. She loves to travel, soak up the world around her and indulge in food, wine and music.

She inhales information, news and current events like her morning coffee; with ritualistic intensity. When not feeding her politics junkie habit, she’s reading novels that explore complex and strong female characters or binging on GoT, Vikings, OITNB, The Handmaid’s Tale and Big Little Lies.

Nicole

Nicole

CEO

Girl from the ‘gong who has trouble accepting she is not as young as she used to be (why can’t she side plank like Prue?). When asked by her two children ‘why are we here’ she answers – ‘to look after the planet for the next generation’ and then curses hers, and the generations before, for not doing enough. Has a new found love and respect for behavioural science and wants to rid the world of #fakenews.

IMPACT

Culture

IMPACT

Culture

We foster a fun and hardworking sense of community. Our open-plan office makes us a destination for the brightest talent (we attract staff from global PR agencies!). Perks include ‘Lunch & Learn’, flexible hours, on-site crèche, Pilates classes, Chill Days and training allowance. Oh, and we eat a lot of cake!

We foster a fun and hardworking sense of community. Our open-plan office makes us a destination for the brightest talent (we attract staff from global PR agencies!). Perks include ‘Lunch & Learn’, flexible hours, on-site crèche, Pilates classes, Chill Days and training allowance. Oh, and we eat a lot of cake!

Doing our bit

Doing our bit

We are passionate about pro bono work – we are currently supporting The Australian Theatre for Young people and making as much noise as we can to help them raise funds so they can move to a bigger and better theatre space.

Last year we built cardboard boxes in the wee hours of the morning in Sydney’s Martin Place for a disruptive awareness campaign for Gynaecological cancers. ANZCOG Case Study

Other Passion Projects have included raising awareness of the BRCA gene with Pink Hope, helping the McGrath Foundation celebrate its 10 year anniversary and promoting the Chalk Urban Art Festival featuring Australia’s largest 3D Street Painting.

We do as much as we can to support our local community and the industry we play in.

We are passionate about pro bono work – we are currently supporting The Australian Theatre for Young people and making as much noise as we can to help them raise funds so they can move to a bigger and better theatre space.

Last year we built cardboard boxes in the wee hours of the morning in Sydney’s Martin Place for a disruptive awareness campaign for Gynaecological cancers. ANZCOG Case Study

Other Passion Projects have included raising awareness of the BRCA gene with Pink Hope, helping the McGrath Foundation celebrate its 10 year anniversary and promoting the Chalk Urban Art Festival featuring Australia’s largest 3D Street Painting.

We do as much as we can to support our local community and the industry we play in.

Internships

Prudence Thompson Account Executive at the Impact Agency Sydney

Meet Prue, our 2016 #IMPACTIntern. Prue took part in our Emerging Talent Program and started full time work with us after she graduated. Read about Prue’s experience as an intern with IMPACT here.

IMPACT’s Emerging Talent Program is about investing in the future of the PR industry and developing a pool of work ready graduates.

We give students a practical understanding of agency PR. The three-step program consists of a full induction, mentoring in PR activities, and an evaluation report for their resume.

At the heart of our program lies the learning contract, an agreement between IMPACT and the student that outlines the responsibilities of both parties. The contract sets realistic expectations of what the program will entail and ensures students are exposed to, and learn from, the PR activities IMPACT has promised.

At the end of the internship, students have their performance evaluated in person to give them an indication of how they have progressed throughout their time at IMPACT.

Feedback and ongoing support from a mentor can make the world of difference when it comes to professional development.

2017-8 Interns
If you’re interested in becoming an #IMPACTIntern drop us a line at info@impactagency.com.au