Established 18 years ago by PR maestro, Nicole Webb, IMPACT is an Australian agency based in Sydney with a global network spanning 40 countries.
Nicole

Nicole

CEO

Girl from the ‘gong who has trouble accepting she is not as young as she used to be (why can’t she side plank like Prue?). When asked by her two children ‘why are we here’ she answers – ‘to look after the planet for the next generation’ and then curses hers, and the generations before, for not doing enough. Has a new found love and respect for behavioural science and wants to rid the world of #fakenews.

Frances

Frances

General Manager

A passionate compassionate and cynical optimist with a fierce love for family, friends, equality and efficiency. Frances loves working with curious and creative minds to challenge the status quo; to unpack traditional thinking, identify new insights and explore what will truly shift the dial.

When she’s not playing hockey, baking cakes or challenging her husband and kids to a family dance-off; it’s all about #wanderlust. She loves to travel, soak up the world around her and indulge in food, wine and music.

She inhales information, news and current events like her morning coffee; with ritualistic intensity. When not feeding her politics junkie habit, she’s reading novels that explore complex and strong female characters or binging on GoT, Vikings, OITNB, The Handmaid’s Tale and Big Little Lies.

Victoria

Victoria

Group Account Director

Reformed journalist with a sharp eye on breaking news, tomorrow’s trends and #puppiesofinstagram. Knows that life is like a pub quiz – tuning in and learning lots about everything and nothing can win you a free steak.

Listens to fusion ska, funk and rock for breakfast, Whitney and Britney for lunch, classical for dinner and reads Huff Post for trivia prep, Junkee to keep up with the office ‘kids’, Daily Mail for fashion and entertainment, The New York Times for the real stuff.

Candi

Candi

Senior Account Manager

Autonomous, ambitious and motivated by the idea of challenging perceptions, she’s a Brit with a sunny disposition; on a quest to turn her dreams into reality, one adventure at a time.

While you may find her at an All Blacks game every now and then, she’s more likely listening to true crime podcasts while hiking in the bush. But at home, she’s got a reputation for binge-watching reality TV (more than anyone should). When not keeping up with Kim and Co, she’ll be settled in with Jackie Collins or staying one step ahead of world news via The Guardian, Huffington Post, BBC News.

Jen

Jen

Senior Account Manager

A curious cailín who departed the Irish shores to embrace the charm and challenge of life Down Under, Jen is a team player in more ways than one (and has the injuries to prove it!). She loves the eclectic nature of the job we do and the opportunities we get to create meaningful and magical moments for our clients.

When not at work, playtime is a mash-up of vintage market shopping, trivia nights, Netflix doco-binging and excelling in her sporting career on the Oz Tag field.

After five years, she still feels like she’s just stepped foot on Sydney’s sunny shores hoping to fulfill her lifetime ambition of a cameo in Home & Away. In the meantime, she’s happy to don her ruby red shoes and continue exploring this merry old land of Oz.

Katie

Katie

Senior Account Manager

Thrives in a fast-paced environment and has a list for everything, even for the lists she needs to write. Katie is a South Coast girl on a mission to eradicate the mispronunciation of Jervis Bay and loves watching a live sporting match (not a good loser though, she’s been known to temporarily disown teams who aren’t having a good season).

Classic millennial Netflix-binger, but will often have to re-watch an episode after going down a rabbit hole of news on her phone.

Kelly

Kelly

Senior Account Executive

A gung-ho go getter, Kelly loves a good challenge and Excel spreadsheet. Short and sweet on Kanye. Kelly is a pocket rocket on a mission to share her good* taste in music with the office.

The closest Kelly comes to sport is the IMPACT Office Olympics. Instead, Kelly spends her time attempting to Boomerang at art galleries and see the stage through concert crowds.

She always carries a book around but forgets to read it after being distracted by Instagram cooking videos.

Prue

Prue

Account Executive

If you’re the smartest person in the room, you’re in the wrong room. Prue lives by this mantra and understands the importance of surrounding herself with passionate and intelligent people.

By day: A millennial on a mission to teach Gen X a thing or two. By night: Can be found drinking a G&T and boogying the night away. On the search for the best cheese board in Sydney and loves a good gallery or play. Knows Sex and The City like the back of her hand (season 2, ep 7 Carrie meets Joe at a baseball game) and constantly scrolling for the 411.
P.S. Never leave half an avocado in the fridge.

Established 18 years ago by PR maestro, Nicole Webb, IMPACT is an Australian agency based in Sydney with a global network spanning 40 countries.

Nicole

Nicole

CEO

Girl from the ‘gong who has trouble accepting she is not as young as she used to be (why can’t she side plank like Prue?). When asked by her two children ‘why are we here’ she answers – ‘to look after the planet for the next generation’ and then curses hers, and the generations before, for not doing enough. Has a new found love and respect for behavioural science and wants to rid the world of #fakenews.

Frances

Frances

General Manager

A passionate compassionate and cynical optimist with a fierce love for family, friends, equality and efficiency. Frances loves working with curious and creative minds to challenge the status quo; to unpack traditional thinking, identify new insights and explore what will truly shift the dial.

When she’s not playing hockey, baking cakes or challenging her husband and kids to a family dance-off; it’s all about #wanderlust. She loves to travel, soak up the world around her and indulge in food, wine and music.

She inhales information, news and current events like her morning coffee; with ritualistic intensity. When not feeding her politics junkie habit, she’s reading novels that explore complex and strong female characters or binging on GoT, Vikings, OITNB, The Handmaid’s Tale and Big Little Lies.

Victoria

Victoria

Group Account Director

Reformed journalist with a sharp eye on breaking news, tomorrow’s trends and #puppiesofinstagram. Knows that life is like a pub quiz – tuning in and learning lots about everything and nothing can win you a free steak.

Listens to fusion ska, funk and rock for breakfast, Whitney and Britney for lunch, classical for dinner and reads Huff Post for trivia prep, Junkee to keep up with the office ‘kids’, Daily Mail for fashion and entertainment, The New York Times for the real stuff.

Candi

Candi

Senior Account Manager

Autonomous, ambitious and motivated by the idea of challenging perceptions, she’s a Brit with a sunny disposition; on a quest to turn her dreams into reality, one adventure at a time.

While you may find her at an All Blacks game every now and then, she’s more likely listening to true crime podcasts while hiking in the bush. But at home, she’s got a reputation for binge-watching reality TV (more than anyone should). When not keeping up with Kim and Co, she’ll be settled in with Jackie Collins or staying one step ahead of world news via The Guardian, Huffington Post, BBC News.

Jen

Jen

Senior Account Manager

A curious cailín who departed the Irish shores to embrace the charm and challenge of life Down Under, Jen is a team player in more ways than one (and has the injuries to prove it!). She loves the eclectic nature of the job we do and the opportunities we get to create meaningful and magical moments for our clients.

When not at work, playtime is a mash-up of vintage market shopping, trivia nights, Netflix doco-binging and excelling in her sporting career on the Oz Tag field.

After five years, she still feels like she’s just stepped foot on Sydney’s sunny shores hoping to fulfill her lifetime ambition of a cameo in Home & Away. In the meantime, she’s happy to don her ruby red shoes and continue exploring this merry old land of Oz.

Katie

Katie

Senior Account Manager

Thrives in a fast-paced environment and has a list for everything, even for the lists she needs to write. Katie is a South Coast girl on a mission to eradicate the mispronunciation of Jervis Bay and loves watching a live sporting match (not a good loser though, she’s been known to temporarily disown teams who aren’t having a good season).

Classic millennial Netflix-binger, but will often have to re-watch an episode after going down a rabbit hole of news on her phone.

Kelly

Kelly

Senior Account Executive

A gung-ho go getter, Kelly loves a good challenge and Excel spreadsheet. Short and sweet on Kanye. Kelly is a pocket rocket on a mission to share her good* taste in music with the office.

The closest Kelly comes to sport is the IMPACT Office Olympics. Instead, Kelly spends her time attempting to Boomerang at art galleries and see the stage through concert crowds.

She always carries a book around but forgets to read it after being distracted by Instagram cooking videos.

Prue

Prue

Account Executive

If you’re the smartest person in the room, you’re in the wrong room. Prue lives by this mantra and understands the importance of surrounding herself with passionate and intelligent people.

By day: A millennial on a mission to teach Gen X a thing or two. By night: Can be found drinking a G&T and boogying the night away. On the search for the best cheese board in Sydney and loves a good gallery or play. Knows Sex and The City like the back of her hand (season 2, ep 7 Carrie meets Joe at a baseball game) and constantly scrolling for the 411.
P.S. Never leave half an avocado in the fridge.

IMPACT

Culture

IMPACT

Culture

We foster a fun and hardworking sense of community. Our open-plan office makes us a destination for the brightest talent (we attract staff from global PR agencies!). Perks include ‘Lunch & Learn’, flexible hours, on-site crèche, Pilates classes, Chill Days and training allowance. Oh, and we eat a lot of cake!

We foster a fun and hardworking sense of community. Our open-plan office makes us a destination for the brightest talent (we attract staff from global PR agencies!). Perks include ‘Lunch & Learn’, flexible hours, on-site crèche, Pilates classes, Chill Days and training allowance. Oh, and we eat a lot of cake!

Doing our bit

Doing our bit

We are passionate about pro bono work – we are currently supporting The Australian Theatre for Young people and making as much noise as we can to help them raise funds so they can move to a bigger and better theatre space.

Last year we built cardboard boxes in the wee hours of the morning in Sydney’s Martin Place for a disruptive awareness campaign for Gynaecological cancers. ANZCOG Case Study

Other Passion Projects have included raising awareness of the BRCA gene with Pink Hope, helping the McGrath Foundation celebrate its 10 year anniversary and promoting the Chalk Urban Art Festival featuring Australia’s largest 3D Street Painting.

We do as much as we can to support our local community and the industry we play in.

We are passionate about pro bono work – we are currently supporting The Australian Theatre for Young people and making as much noise as we can to help them raise funds so they can move to a bigger and better theatre space.

Last year we built cardboard boxes in the wee hours of the morning in Sydney’s Martin Place for a disruptive awareness campaign for Gynaecological cancers. ANZCOG Case Study

Other Passion Projects have included raising awareness of the BRCA gene with Pink Hope, helping the McGrath Foundation celebrate its 10 year anniversary and promoting the Chalk Urban Art Festival featuring Australia’s largest 3D Street Painting.

We do as much as we can to support our local community and the industry we play in.

Internships

Meet Prue, our 2016 #IMPACTIntern. Prue took part in our Emerging Talent Program and started full time work with us after she graduated. Read about Prue’s experience as an intern with IMPACT here.

IMPACT’s Emerging Talent Program is about investing in the future of the PR industry and developing a pool of work ready graduates.

We give students a practical understanding of agency PR. The three-step program consists of a full induction, mentoring in PR activities, and an evaluation report for their resume.

At the heart of our program lies the learning contract, an agreement between IMPACT and the student that outlines the responsibilities of both parties. The contract sets realistic expectations of what the program will entail and ensures students are exposed to, and learn from, the PR activities IMPACT has promised.

At the end of the internship, students have their performance evaluated in person to give them an indication of how they have progressed throughout their time at IMPACT.

Feedback and ongoing support from a mentor can make the world of difference when it comes to professional development.

2017-8 Interns
If you’re interested in becoming an #IMPACTIntern drop us a line at info@impactagency.com.au