Supporting CSR Cemintel including new branding
‘Repositioning Education as a Major Life Event’ for the Australian Scholarship Group
August 31, 2015
Transitioning The Executive Connection from traditional communications to behavioural understanding
August 31, 2017
Insights:
- Uncover that it is not only function, but feeling that equals true product satisfaction. People feel uplifted when the spaces they live and work in have been transformed
- Each project is unique in design, challenges and solutions
Moments:
- Deep-dive with builders, architects and homeowners to identify Cemintel’s unique aesthetic and performance features
- Built moment-maps for key audiences including influencers; builders, architects, commercial property owners and homeowners
- Created 23 stories to illustrate design, function and feeling to bring Cemintel products to life
- Timely connection via digital, social, industry media and direct e-marketing to create moments within professional and personal spheres of influence
IMPACT:
- Secured independent positive endorsements of Cemintel’s products from leading architects and builders across Australia
- Product featured in leading trade media; digital and social amplification extended reach
- Stories have become successful selling tools, and have assisted in securing new and repeat customers
