Building trust in the lead up to IPO
Positioning Medical Director as a valuable commentator in the medical and health sector
August 31, 2017
Re-launching Nescafe Dolce Gusto with the help of will.i.am
August 31, 2017
Insights
- A Deloitte Fast 50 technology company, Bulletproof and its management team were unknown amongst business and investor commentators
- 40% of a company’s market valuation is driven by non-financial variables, with the track record of the board and management team a defining factor
- The market is influenced by perception, competition for attention is intense and ‘backdoor’ listings are controversial
Moments:
- Secured share of voice by limiting information to build momentum via targeted and controlled rollout
- Highlighted competitive positioning and track record of management team via series of announcements and profile pieces
- Instilled confidence by providing consistent, relevant and meaningful commentary
- Managed ASX compliance and advised on rules
IMPACT:
- Successful reverse-takeover with share offering oversubscribed by 1.2 million
- Share price jumped 87 per cent on its first day of trading
- 100% of coverage was positive
- IMPACT was awarded ‘Best Investor Relations Program’
