Nicole Webb

December 18, 2014

How to launch an app (and get people to notice!)

It’s no wonder brands are jumping on the app bandwagon; Australians have a delectable appetite for them! In fact, the average Australian spends 86% of their smart […]

December 3, 2014

Why media training isn’t about avoiding the truth

Media training is an important component of a successful communications strategy. It can help spokespeople shine in the spotlight to be seen as industry leaders, even […]

November 10, 2014

The secret to a winning product launch

A successful product launch delivers significant sales momentum for a brand. The components your organisation chooses for the launch, for example an event, social media promotion […]

May 28, 2014

Australian ECCO member IMPACT Communications Australia broadens reach into Ireland, Spain and Portugal

Award-winning Sydney public relations agency, IMPACT Communications Australia, has broadened its reach into Ireland, Spain, and Portugal with the addition of two new agencies in to […]

May 28, 2014

The Truth about Brands and Bloggers in 2014

In the last two years, there has been a massive shift in what motivates Australian bloggers and how they expect to deal with brands. New research- […]

March 21, 2014

IMPACT Communications wins Best IPO at CommsCon 2014

IMPACT Communications Australia (IMPACT) has won Best Investor Relations Campaign at this week’s CommsCon Awards 2014 for its work with Bulletproof. A Deloitte Fast 50 Technology […]

November 20, 2012

Bloggers claim to be as influential as mainstream media but 69% of businesses fail to grasp their importance

Bloggers claim to be as influential as mainstream media but 69% of businesses fail to grasp their importance The Truth About Brands and Blogging: new research […]

October 1, 2012

The Truth About Brands & Bloggers in 2012

There is no doubt that the traditional media is undergoing rapid change. Not only are we demanding our news in new interactive digital formats, readers are […]