Nicole Webb

July 30, 2015

IMPACT’s guide to best practice video production

Did you know that sharing your brand’s idea or product via video can work more effectively than a media release? A video introduces your brand’s personality and makes […]
July 22, 2015

Marketing Elements PR arm merges with independent communications agency, IMPACT Communications Australia

The public relations arm of Marketing Elements has merged its PR activities with independent communications agency, IMPACT Communications Australia (IMPACT); providing current and future clients with […]
July 20, 2015

Four tips to help make the most of your video content

At IMPACT we know that having great shareable online content reaps significant rewards for businesses. Creating branded video content [hyperlink to ‘Four secrets to video success’] […]
June 25, 2015

Digital health communication must reach hearts and minds to influence behaviour

#IMPACTinsights series features a panel discussion on how health brands and organisations can keep pace with the ever-changing digital landscape. Earned, owned and paid media all […]
June 17, 2015

Six steps to a killer media campaign

Media outreach is a core component in any traditional PR campaign, however success will depend on a number of elements. Based on our many interactions with […]
June 16, 2015

Building brand reputation from the inside out

A positive brand reputation is essential for any organisation looking to increase sentiment, visibility and achieve long-term growth. Once considered the remit of traditional communications functions, […]
June 5, 2015

#IMPACTinsights breakfast seminar: Join the digital health revolution!

Technology and the rise of big data are having a significant impact on the health and wellness sector. So how can brands keep pace with the […]
June 1, 2015

Why Brand Managers should undergo media training

Much has been written about the benefits of recruiting a spokesperson to represent a company or brand. And much has been said about choosing the right […]
June 1, 2015

The key to driving stakeholder value

IMPACT welcomed a panel of corporate affairs experts to host the second of its #IMPACTinsights breakfast series in late April. The event discussed how corporate communications […]