Did you know that sharing your brand’s idea or product via video can work more effectively than a media release? A video introduces your brand’s personality and makes […]
The public relations arm of Marketing Elements has merged its PR activities with independent communications agency, IMPACT Communications Australia (IMPACT); providing current and future clients with […]
At IMPACT we know that having great shareable online content reaps significant rewards for businesses. Creating branded video content [hyperlink to ‘Four secrets to video success’] […]
#IMPACTinsights series features a panel discussion on how health brands and organisations can keep pace with the ever-changing digital landscape. Earned, owned and paid media all […]
Media outreach is a core component in any traditional PR campaign, however success will depend on a number of elements. Based on our many interactions with […]
A positive brand reputation is essential for any organisation looking to increase sentiment, visibility and achieve long-term growth. Once considered the remit of traditional communications functions, […]
Much has been written about the benefits of recruiting a spokesperson to represent a company or brand. And much has been said about choosing the right […]
IMPACT welcomed a panel of corporate affairs experts to host the second of its #IMPACTinsights breakfast series in late April. The event discussed how corporate communications […]