Nicole Webb

September 29, 2015

Five steps to avoid a social media disaster

Social media issues often occur because the channels are uncontrolled environments where users can post, comment and share opinions freely with limited censoring. For a brand […]
September 29, 2015

How to handle a PR crisis like a pro

A PR crisis can broadly be defined as a situation that threatens the reputation, or integrity of an organisation and its ability to conduct business. With […]
September 29, 2015

State your case: The importance of third party endorsements

Case studies are third party endorsements that build credibility for your business and showcase products and services in action. They solidify the relationship between a company […]
August 31, 2015

‘Repositioning Education as a Major Life Event’ for the Australian Scholarship Group

Insights Saving for an education was not seen as a priority for the Australian government. Ninety three per cent of Australian parents believed it was important […]
August 28, 2015

Overlap equals opportunity: third party stakeholder involvement helps drive issues management campaigns

#IMPACTinsights series features a panel discussion on how public affairs managers deliver the company line within a hostile environment. Corporate affairs managers who can identify an […]
August 27, 2015

Demographic versus behaviour: Do you really know your audience?

Update: For all the insights from this panel discussion, please contact IMPACT Communications. When segmenting target audiences, organisations typically focus on traditional demographic markers including age, […]
August 25, 2015

#IMPACTinsights breakfast seminar: Converting passive audiences into true online communities to build digital reputation

Millions of organisations and brands have now invested in shaping their digital reputation across social media platforms. However, the increasing monetisation of these channels has shifted […]
August 24, 2015

How to identify the ideal ambassador for your campaign

If you are launching a new campaign and looking to recruit a representative to front it, how do you choose the right individual for your brand? […]
July 30, 2015

Special offer: Create corporate video content in a day!

IMPACT Communications is excited to announce a special video offer with VnR Creative to increase audience engagement with your collection of corporate videos. The offer includes […]