Nicole Webb
April 1, 2016
We live in an era where smartphones are becoming the essential TV-watching companion for people use their devices to search for information about what they are […]
March 18, 2016
When a crisis or issue strikes, the first reaction of most organisations is to contain the situation and limit the number of people ‘in-the-know’ to as […]
March 7, 2016
IMPACT’s latest research observes real estate brands on Facebook and offers a best practice model for effective social media engagement. The low interest rates and high […]
January 5, 2016
We’ve all seen great viral YouTube videos, or had our heartstrings pulled by a sweet ad on television. While these videos can look expensive to make, […]
November 26, 2015
Fresh back from a couple of communication conferences in Cape Town, I wanted to share a presentation I sat in on at IMPACT’s sister agency, Reputation […]
November 18, 2015
In the world of television news there are a multitude of sins that can have an adverse effect on the person being interviewed and/or the organisation […]
November 9, 2015
Digital technology offers brands an opportunity to engage with influencers, advocates and/or ambassadors to significantly improve the overall success of a campaign. However, there is ongoing […]
October 19, 2015
Twitter boasts 310 million active monthly users worldwide. With people of all professions, ages and backgrounds using Twitter, it’s an easy way to reach out to a […]